✦ Brainwriting, not brainstorming

Think together.
Alone.

BetterBrainstorm gives everyone a voice before the loudest person in the room takes over. Ideas are hidden until the session ends — then revealed, grouped, and voted on together.

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No account needed to run a solo session. Free forever.

01 · Capture
Type. Submit. Repeat.
One field. Each idea disappears the moment you submit it. No peeking — not even at your own.
Async-first standups…
02 · Reveal
Everything surfaces at once.
When the host ends the session, every idea appears as a card — attributed, visible, equal.
Spatial audio on calls
Async standup capsules
Virtual desk cameras
Random team pairings
03 · Converge
AI groups. You decide.
An AI coach clusters similar ideas. Drag cards to refine. Vote on what matters most.
Focus blocks
6
One tool home
7
Catch-up capsule
5
Why it works

Brainstorming has a loudest-voice problem.

The first person to speak anchors everyone else. The most confident voice drowns out the most interesting ones. BetterBrainstorm removes that dynamic entirely.

🔇
No anchoring
Ideas are hidden during capture so nobody's thinking is shaped by what came before. Every idea starts from the same blank slate.
🧍
Equal airtime
The introvert with the best idea gets the same space as the extrovert who usually fills the room. Quantity and quality both go up.
⚡
Faster convergence
AI grouping replaces 20 minutes of sticky-note shuffling. Voting replaces another 20 minutes of debate. You leave with a prioritized list.
📎
Everything is saved
The board, the clusters, the votes, who said what — all of it is exportable and stored in your history. No more whiteboard photos.
The methodology

Brainwriting: the technique behind the tool

BetterBrainstorm is a digital implementation of brainwriting — also called the "nominal group technique" or "together alone" method. It's been studied since the 1970s and consistently outperforms traditional brainstorming for both quantity and quality of ideas.

Why "together alone"?
Participants generate ideas simultaneously and independently — in the same session, but without influencing each other. This eliminates production blocking (waiting for your turn) and evaluation apprehension (fear of judgment). The group only converges after individual thinking is complete.
01
Set the prompt
The host writes a focused question. Good prompts are specific and open-ended. "How might we reduce onboarding time?" not "Improve onboarding."
02
Silent generation
Participants submit ideas independently. No one can see anyone else's contributions. The timer creates gentle pressure to keep generating.
03
Reveal & cluster
The host ends the session. All ideas surface simultaneously. AI groups them by theme — and the group refines the groupings together.
04
Vote & prioritize
Each participant gets a fixed number of votes to distribute across ideas. The result is a prioritized list the group genuinely owns.
2×
Groups using brainwriting generate roughly twice as many ideas as groups using traditional verbal brainstorming in the same time window.
Paulus & Yang, 2000 · Group Dynamics
78%
of participants in nominal group sessions report feeling their contribution was taken seriously — versus 41% in open brainstorming.
Delbecq et al. · Nominal Group Technique
#1
Brainwriting ranks as the top idea-generation technique for remote and hybrid teams, where verbal turn-taking is most disruptive.
IDEO · Remote Design Methods, 2022

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